Dimensions of Brand Personality While Marketing Products and Services

Brand personality refers to human personality traits which are associated with a brand. While branding a product, especially if it is new, or is being launched in a new market, in depth understanding of the Dimensions of Brand Personality is of utmost importance to the product manager or the brand manager.Consumers often describe brands (at least in their sub-conscious level of understanding) by using descriptors of personality traits. Marketers attempt to use this consumer behavior to create or reinforce these perceptions by their positioning strategies. Now successfully positioning a product’s ( or a services’ ) personality within a product category requires the application of multiple measurement models.The dimensions of Brand Personality was first proposed by Aaker (1997) in his famous and highly cited work on the brand personality framework consisting of 5 dimensions of every brand that impacts branding, brand association and brand recollection. Again brand association appears to partially mediate the influence of the competence dimension of brand personality on brand attractiveness.The 5 main dimensions of this framework are Sincerity, Excitement, Competence, Sophistication, Ruggedness. Consumers interpret sincere brands as being down-to-earth, honest, wholesome, and cheerful. Consumers perceive exciting brands as being daring, spirited, imaginative, and somewhat with a cutting edge. Consumers perceive Competence from Reliability, intelligence, and success symbols from a brand. A brand that is perceived to be sophisticated is viewed as being charming and with a higher snob value and thus fit for the upper classes. Similarly rugged brands are perceived to have characteristics of being outdoorsy and tough.Now, since high branding equity tends to develop when consumers have numerous positive and strong associations related to the brand. Brand association, which is defined as “anything linked in memory to a brand” is one of the major components of brand equity. Brand association, which results in high greater brand awareness and greater brand recall has a positive correlation with brand equity because it can represent brand quality and brand commitment. These in turn creates the basic platform for the product (or service) to harness strength to pull consumers, i.e. implement a pull strategy by the marketing manager.Now recognition of the product or the service uniquely by the potential target segment with a strong association can successfully managed only through careful long-term marketing strategy, which involves advertising, pricing, and product development. No wonder that in current times, millions and billions of dollars are being invested in advertising and other forms of marketing communications in order to create product (or service) awareness and product (or service) association, so as to be able to implement a pull strategy.Today, with increased focus to creating a unique marketing mix, be it for the marketing mix of products or for the marketing of services, understanding this framework is of utmost importance to managers managing a product or a service or a category of the same, so as to be able to create a rich differentiation.Do let me know, if you have any clarification regarding the understanding of this article.

Business Consultant Certification – Launch a Successful Business Consulting Career

Business consulting is a rising industry in the United States and worldwide. However, it is yet to be regulated in the states. Anyone who wishes to be a consultant can become one, without education or credentials. Even though it is not required, a consultant certification credential in business is becoming standard for business consultants hired by mainstream businesses. Consultants in business, also called management consultants, with this credential are known as highly qualified and trained. They can be trusted for valid and helpful advice based upon education and experience rather than just opinion. Training courses leading to the consulting certification are often taught by highly experienced consultants in business who have been successful in several areas of the field.They have a wide range of experiences and can relate to the students needs and questions. Curriculum for a consultant certification training course in business consists of several components. The main topic is the best practices of the industry. These include the models, methods, processes, and formulas of business consulting that have been proven successful over time and by many people. Core fundamentals of business consulting are an important part of training as a foundation for a consulting practice. Students are taught how to structure consulting assignments effectively and efficiently to make their consulting more productive for clients and more profitable for themselves.Good courses will also cover service line management and branding, as well as consulting delivery models. Great ones will teach their students how to deliver above and beyond the client’s expectations. This is a great way to retain clients, but other client retention methods are discussed in quality courses as well. Some of the most important areas in training courses for business consultant certification are the considerations and guidelines pertaining to ethics and integrity. Ethics and legal compliance in business stand above the goal of increasing profits and streamlining productivity. While accomplishing those goals, a consultant should never suggest anything outside ethical or legal guidelines.The training courses culminate in a business consultant certification often called simply CBC, or Certified Business Consultant. The courses can last from six to twelve months, but some can be completed in less than six months. While university degree programs last years and cost thousands of dollars, students can find training courses for fewer than one thousand dollars. An online format makes the training courses highly flexible for those with full-time jobs. For a small time and money investment, hardworking individuals can launch successful consulting careers in business.

Does Dental Insurance Help in Almost Free Dental Care?

Dental care can be very expensive for individuals who do not have dental care insurance. It may require individuals to pay lots of costs or to even start considering options of dental tourism. Dental tourism may involve individuals traveling abroad to get dentist work done for them. Dentistry in other countries may be very cheap as compared to the one you are in. This therefore means that individuals should research on the best country to fly out to to try and get the dental treatment. Insurance from your employer can be very beneficial and will guarantee you cheap dentistry should you need any.

No matter how cheap a dentist visit may be, having insurance is the best option to take. This is because it can guarantee that you receive the best care and individuals can actually get a full check up for almost no cost at all. In this cases your employer will be the one covering your needs although using insurance it will be cheaper than paying for it directly. There are very many insurance companies out there that offer the best dentistry covers. All one needs to do is to ensure that they select the best option from the list. It should be the company that offers a comprehensive cover at the most affordable rate.

Dental insurance can guarantee the best health care system for your oral health. Individuals can always be sure that should anything happen they will definitely have the best treatment available at the right time. Insurance covers all needs and so individuals do not need to fill out the several procedures that individuals who do not have cover have to follow. All individuals need to do is to arrive at the dentists and they will decide what exactly needs fixing as an individual will not be billed for use of the dentist hospital.

Dental insurance guarantees individuals financial health.

Individuals do not necessarily have to wait to save up some cash for dentist system. Financial health in this case is most beneficial because without insurance individuals may have to pay expensive bills that do not even come with discounts. Having to travel long distances may require a lot of planning and in emergency situations it may be unrealistic.

There are very many online sites that can assist individuals to get the best dentist insurance companies. Insurance can be personal or your employer can do the application for you. Individuals can have their best options selected from all the ones that are available online. The companies should however be reliable and have a good reputation before you decide to take a cover with them. Online services can help you see the all the terms and conditions and you can read them out at your own time.